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Hand Crafted in the USA.

All-Natural Ingredients.

Quality Grooming.

Welcome to Esthete Beard Co., where we've reimagined grooming for the bearded professional. We know that self-care is not just a luxury but a necessity. That's why we dedicate ourselves to crafting all-natural and organic grooming products designed to help you achieve work-life balance. Our products and content inspire and empower you to promote mental and emotional wellness while soothing your beard and soul. So you can be at your best, inside and out. Join us today and experience the difference that comes with all-natural grooming products for the bearded professional.


At Esthete Beard Co., we're revolutionizing grooming, one beard at a time. Join the Esthete Beard community today to stay updated with our latest news, promotions, and product releases. Access our informative blogs and thought-provoking forums, and be on the lookout for our social impact campaigns that allow you to make a difference while caring for your grooming needs. Follow us on social media with the handle @esthetebeard, and discover our premium products at selected barbershops and farmer's markets in the Tampa Bay area.

Brand Mission

Ybor City Saturday Market
Ybor City Saturday Market

As a man of faith, an Army Veteran, and a Licensed Mental Health Counselor, I've always been intrigued by the connection between faith, personal care, and mental and emotional wellness. Like many of my bearded brethren, I struggled to find grooming products that fit my needs while staying true to my values and lifestyle. As it turns out, not all beard oils are created equal. Some used synthetic ingredients that didn't deliver as advertised, and others had scent profiles that missed the mark. So, I set out to create a product that worked for me.

After serious research and experimentation, I developed a carrier oil blend that proved to be a one-two punch for my skin and hair. Then, I went all-in on aromatherapy, testing endless essential oil combinations to create targeted scent profiles. Before I knew it, my little DIY project blossomed into a full-blown obsession.

In March of 2021, with the unwavering support of my family, I founded Esthete Beard Co., a family-owned and operated men's grooming company. We're all about making natural, high-quality grooming products that cater to the bearded professional. For me, it's also an opportunity to teach my kids about entrepreneurship, ethical and biblical principles in business, and to promote mental, emotional, and spiritual wellness outside of the therapy room.


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