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A Cut Above the Rest: Using Grooming as a Mental Health Self-Care Tool

Updated: Mar 17, 2023

Listen up, bearded professionals! We know you're busy and have a lot on your plate. Between conquering your career and maintaining your personal life, self-care can easily fall by the wayside. But what if we told you that grooming could be your secret weapon in your mental health arsenal? That's right; we're here to share tips on incorporating grooming into your mental health self-care routine.

As a grooming company, we get it. Bearded professionals face unique stressors, and societal expectations around masculinity don't always leave much room for activities seen as "feminine." But hear us out. Taking care of your beard and appearance can have a significant impact on your mental health. Plus, looking and smelling fantastic while you're at it doesn't hurt!

Here are some tips for making grooming a part of your mental health self-care routine:

  1. Schedule grooming time: We know you're a busy bee, but carving out a specific time for grooming can make all the difference. Set aside time to pamper yourself and your beard, whether in the morning before work, at night before you go to bed, or on a lazy Sunday afternoon when you can get into the mood and do your best work.

  2. Choose grooming products that make you feel good: Yes, function is essential, but we're all about feeling good while we look good. Opt for products with scent profiles that you enjoy or ones that have a unique texture or packaging. Make sure you choose the right tools for the job, whether an electric razor, straight edge blade with encrusted stones, a safety razor from your favorite manufacturer, or even a traditional throw-away plastic razor. Who said grooming couldn't be fun?

  3. Practice mindfulness during grooming: Grooming doesn't have to be a mundane task. Take time to be present and mindful throughout the grooming experience. It's like meditation for your beard! Pay attention to the sensation of the products on your skin and the soothing feel that takes place as the oil moisturizes the skin and beard; notice the mental and emotional shift elicited by your scent profile of choice; and the sound of your grooming tools as you perfect your look. This will also help you identify products that work for you.

  4. Make grooming a self-care activity: Self-care doesn't have to be limited to bubble baths and face masks (although we have no issues with those options). Use grooming as an opportunity to prioritize yourself and your well-being. Take a few deep breaths, listen to some tunes, or light a candle to create a relaxing ambiance.

  5. Create an inspiring space: Setting is tremendously important as it can inspire or depress and decrease the likelihood of mistakes. Having a well-lit area, with your grooming products clearly displayed and easily accessible, will make it a pleasurable experience rather than a chore.

  6. Get creative with grooming: The best part about grooming? It's an excellent opportunity for self-expression! Experiment with different styles and products to show off your unique personality and creativity. Don't be afraid to try new looks or products – you might surprise yourself!

In conclusion, grooming can be a game-changer in your mental health self-care routine. So, take a little time for yourself, and remember to give your beard the TLC it deserves! Estehte Beard Co. is here to help you look and feel your best with our high-quality grooming products.


Frankie E. Valle, LMHC, is the Owner and Chief Formulator of Esthete Beard Co., a men's grooming company that prioritizes mental and emotional wellness. With over a decade of experience as a Licensed Mental Counselor in Florida, Frankie is passionate about identifying real solutions to life issues and promoting healthy living through a faith-based approach. With a background as an Adjunct Professor and Consultant, he grew a small private practice into a treatment center before founding Esthete Beard Co. Check out Frankie's tips for achieving good mental, emotional, and spiritual balance in the Point Man Blost Post, where he emphasizes the importance of nurturing supportive fellowship, healthy living, and a meaningful relationship with God.

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